Vellum
DTC Skincare
Vellum had a great product and a loyal following, but growth had stalled. Spend kept climbing, returns didn't, and their best creative had worn out. We rebuilt the creative strategy and the funnel underneath it, and the account started moving again.
Stuck around $180–210K/mo for three quarters. Blended ROAS had slipped under 2x as their two best-performing ads wore out.
- 1
Rebuilt the creative strategy around new angles, hooks, and UGC direction
- 2
Restructured the ad account for cleaner testing and faster learning
- 3
Redesigned the core landing pages and set up ongoing CRO
- 4
Tightened tracking and reporting so every decision tied back to profit
“They found the leak in our funnel in week one. We'd been overspending on it for months. Two quarters later revenue was up 3x and I actually understood why.”
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Book a free strategy call. We'll go through your funnel and point out the two or three things we'd fix first. No obligation to hire us.
We only take a few new clients each quarter, so the senior team stays on every account.
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